"The original Vans motto was 'Tell A Friend About Vans.' If a customer left happy they would go tell 3 people. All the way back from 1966, Vans retail stores were created as an essential part of Vans' success. The founding Van Doren family had 3 key ingredients for success: quality, value and superior customer service.
Today, 50+ years later, this division still plays a key role at Vans, and our motto is still the same."
- Steve Van Doren
To find out about our Brand promise, purpose and values, click here