Vans Custom Culture is back! We're giving away $50,000 to a High School art program. Registration begins January 4th
What is Vans Custom Culture?
Vans Custom Culture was created to inspire and empower high school students to embrace their creativity through art and design and to bring attention to diminishing arts education budgets. Vans believes everyone should be empowered to express themselves creatively and should be given the tools to do so.

Custom Culture is a national high school customization competition using blank Vans shoes to be customized around specific themes. Once your school's designs are completed, they go through a voting process to narrow down our top 50 entries. Then, it's up to your school and classmates to garner votes from the public to choose our top 5 that go on to compete in our final event. Schools in the top 5 are flown out to celebrate their artwork and have noted judges votes on the grand prize winning submission, worth $50,000!

Join the conversation now using #vanscustomculture to discuss your #RightToArt
Important Documents
Download these documents to learn more about the competition process.
If you do not find your answer in the above material, please contact us via email at
Did You Know...
Students who are involved in the arts are:
    Four Timesmore likely to participate in a math or science fair
    Three Times more likely to win an award for school attendance
    Four Times more likely to be recognized for academic achievement
    Three Times more likely to be elected to class office
* Reference: Living the Arts through Language + Learning
Event Timeline
  • Step #1
    Register your school
    January 4, 2016 - February 12, 2016
  • Step #2
    Vans will send your school 4 paris of blank canvas shoes to create a design around 4 themes: Art, Music, Action Sports and Local Flavor
  • Step #3
    Submit your designs, which will be voted on and narrowed down to the top 5 schools
  • Step #4
    5 schools will be invited to attend our final event in Los Angeles, CA
  • Step #5
    One school will be chosen as the grand prize winner and will receive a $50,000 check towards their arts program!