Vans Custom Culture was created to inspire and empower high school students to embrace their creativity through art and design, and to bring attention to diminishing arts education budgets. Custom Culture is a national high school customization competition using four pairs of blank Vans shoes to be customized around four themes: Art, Music, Action Sports and Local Flavor.
The Top 5 Finalists will be flown to our Final Event, where a Grand Prize winner will be determined. The winner of the Grand Prize will receive $50,000 for their high school art program and a chance for their designs to be sold in Vans’ retail stores. Runners up receive $4,000 towards their schools.
Raised for the Arts
truth is back for it’s third year with the truth Skate Deck Challenge, available to the Top 50 schools. Click below to find out how your school can win $10,000!
Open to a certified national high school (public or private). The teacher from your school must register by February 13, 2015.
Feb 13-Feb 27: Blank Shoes Sent Out
4 pairs of blank Vans will be sent to your school. Customize your shoes around 4 themes (1 shoe per theme): Art, Music, Action Sports (boards & bikes) and Local Flavor.
Feb 27-April 6: Submissions
Take a photo of each shoe, plus a group shot and upload to the website by April 6, 2015.
Top 50 Voting (Internal Vote): April 13-17
Our internal team will narrow down the submissions to the Top 50, giving a rank to each submission. The Top 10 schools in each region will be available for a public vote on April 24.
Public Voting: April 24-May 11
The Top 10 schools in each region will be available for a public vote on April 24. The Top 5 Finalists, determined by internal vote and public vote, will be announced on May 12, 2015. They will be invited to join us for our final event in June to select our grand prize winner.
Final Event: 2nd week of June
Fly out to the beautiful NYC for a Welcome BBQ, Grand Prize Final Event and an Activity Day in the heart of NYC!