What is Vans Custom Culture?
Custom Culture is a national high school shoe customization contest where schools from all over the United States compete for a chance to win money for their art programs. Registered schools will receive four pairs of blank Vans sneakers to be customized in four themes: Art, Music, Action Sports and Local Flavor.
What can you win?
The Top Five finalists will be flown to New York City for an exclusive final event where the winner will be selected. The grand prize winning school will receive a $50,000 prize for their art program and the chance for their shoes to be produced and sold in Vans' retail stores. The four runner up schools will also receive money for their art programs.