2016 Journeys Local Attitude Winner:
Moanalua High School
Honolulu, HI
2016 truth Skate Deck Challenge Winner:
Station Camp High school
Gallatin, TN
Join the conversation on your #RightToArt at
  • truth congratulates the winners of the 2016 truth x Vans Custom Culture Skate Deck Challenge: Station Camp High School of Gallatin, Tennessee! Where’d they get their inspiration? Check out truthxvanscustomculture tumblr

    Once again the competition was fierce, but Station Camp blew us away with their design. They've won a trip for 4 to the final Custom Culture event in Los Angeles, where the overall winner will be crowned and Station Camp HS will receive their $10,000 prize.

    About truth®:
    WE DON'T HATE. WE INSTIGATE. We're not here to criticize your choices, or tell you not to smoke. We're here to arm everyone – smokers and non-smokers – with the tools to make change.
    GAMING NOT SHAMING. This isn't about throwing stones at smokers. It's about finding and turbo-charging new fun ways to do what no generation has ever done before - end smoking.
    WE'RE COUNTING ON YOU. Only 7% of teens still smoke. Finishing the job will come down to you. Be creative. Enlist friends. Spread truth. Tell us what you need to Finish It.
  • In its 5th year partnering with Vans Custom Culture, Journeys is proud to once again bring you the Local Attitude Award. The Local Attitude Award highlights the most compelling Local Flavor theme from one of the Top 5 schools. Journeys will award the best Local Flavor entry with $15,000!!
  • Since 2012, Americans for the Arts has worked alongside Vans as Custom Culture’s official national charity partner. Founded in 1960, Americans for the Arts envisions a country where everyone has access to—and takes part in—high quality and lifelong learning experiences in the arts, in the home, school and community.

    Together, Vans and Americans for the Arts are committed to drawing attention to the importance of arts education nationwide through the following initiatives:

    · The Arts Education Navigator, a series of e-books designed to equip arts education supporters with the knowledge, statistics, and case-making skills to effectively communicate with decision-makers.
    · The Vans Custom Culture grant program, which awards $2,000 to ten schools across the country annually to support their work in providing high-quality music and/or visual arts instruction for students, as demonstrated through a competitive application.

    Through these programs, Americans for the Arts works with Vans Custom Culture to increase both visibility and resources for arts education in schools across the country.
  • A premiere national art and design college, Laguna College of Art and Design is the first to offer a BFA degree in Action Sports design. For it’s second year, LCAD is offering a $25,000 scholarship to each of the top five finalist schools to allow one individual from each school to earn their BFA in Design + Digital Media.
What is Vans Custom Culture?
Vans Custom Culture was created to inspire and empower high school students to embrace their creativity through art and design and to bring attention to diminishing arts education budgets. Vans believes everyone should be empowered to express themselves creatively and should be given the tools to do so.

Custom Culture is a national high school customization competition using blank Vans shoes to be customized around specific themes. Once your school's designs are completed, they go through a voting process to narrow down our top 50 entries. Then, it's up to your school and classmates to garner votes from the public to choose our top 5 that go on to compete in our final event. Schools in the top 5 are flown out to celebrate their artwork and have noted judges votes on the grand prize winning submission, worth $50,000!

Join the conversation now using #vanscustomculture to discuss your #RightToArt
Event Timeline
  • Step #1
    Register your school
    January 4, 2016 - February 12, 2016
  • Step #2
    Vans will send your school 4 pairs of blank canvas shoes to create a design around 4 themes: Art, Music, Action Sports and Local Flavor
    February 15, 2016 - February 26, 2016
  • Step #3
    Submit your designs, which will be voted on and narrowed down to the top 5 schools
    February 29, 2016 – April 8, 2016
  • Step #4
    5 schools will be invited to attend our final event in Los Angeles, CA
    May 12, 2016
  • Step #5
    One school will be chosen as the grand prize winner and will receive a $50,000 check towards their arts program!
    June 6, 2016 – June 9, 2016
Did You Know...
Students who are involved in the arts are:
    Four Timesmore likely to participate in a math or science fair
    Three Times more likely to win an award for school attendance
    Four Times more likely to be recognized for academic achievement
    Three Times more likely to be elected to class office
* Reference: Living the Arts through Language + Learning
Important Documents
Download these documents to learn more about the competition process.
If you do not find your answer in the above material, please contact us via email at