Congratulations to the 50 Semi-Finalist schools!
The 50 semi-finalist schools have qualified to compete in the truth®
skateboard deck challenge for a chance to win a trip for 4 to NYC for the final event, plus $10,000
for their art program. And the best part? The winning design will become our next great skate deck, which will be handed out on truth’s
annual summer cross-country tour. This year’s theme is all about being the generation that ends smoking:
In 2014, only 8% of teens still smoked. That’s down from 23% in 2000.
We can get it down to 0.
The challenge? Show us what it looks like when we finish smoking for good.
Need inspiration? Check out the truthxvanscustomculture tumblr
• Decks are due by NOON Pacific time on Friday, May 8th.
• Email a photo of your finished deck to firstname.lastname@example.org
• The winner will be announced on Tuesday, May 12th 2015, on the Vans Custom Culture website.
• To seriously increase the chances of winning the $10k, read these “Skate Deck Design Guidelines.”
WE DON'T HATE. WE INSTIGATE. We're not here to criticize your choices, or tell you not to smoke. We're here to arm everyone – smokers and non-smokers – with the tools to make change.
GAMING NOT SHAMING. This isn't about throwing stones at smokers. It's about finding and turbo-charging new fun ways to do what no generation has ever done before - end smoking.
WE'RE COUNTING ON YOU. Only 8% of teens still smoke. Finishing the job will come down to you. Be creative. Enlist friends. Spread truth. Tell us what you need to Finish It.