Join the Vans Family

Vans® is the original action sports footwear company, rooted in authenticity and creativity. Founded in 1966, we have thrived on a legacy of impacting our greater community through four pillars: action sports, music, art and street culture. We are constantly inspired by the expressive creators within our company and community as they bring new and innovative perspectives to shape and transform the future of our business.

At Vans, our culture sets us apart and influences everything we do. We are driven by our five values: We are Determined. We are Connected to our consumers and to each other. We are Inclusive. We are Expressive and Fun. Most of all, we are a family.

Our purpose to enable creative expression and inspire youth culture is fostered through our inclusivity. We welcome anyone and everyone into our global family and proudly celebrate an environment where individuality is embraced, equal opportunities thrive, and everyone is empowered to reach their greatest potential. 

By joining our family, you will be immersed in an environment of incredibly supportive and collaborative people. We work hard across a multitude of initiatives to bring the Van Doren Spirit to life. We live for what we do.

Global Digital Brand Communications Director

At Vans, every conversation we have with our consumers is a meaningful representation of our purpose to enable creative expression. The primary vehicle to reach and engage our consumers is through Social Media and this role will bring to life an expert Social Media strategy and digital first experiences to build brand love. In this role you will partner with Global Marketing and Creative to bring our brand stories to life through a digital consumer journey that is informed by consumer behavior, data and reporting, and social media platform insights. You will lead an expert team is managing thoughtful Paid Media strategy and Consumer Communications through our primary social media platforms.

How You Will Make a Difference

What you will do:

• Oversee partnership and integration of paid media and social media functions to develop a consumer centric digital communication strategy
• Builds partnerships with major global social media platforms and digital titans on behalf of the brand streamlining our priority platforms and outline new platform opportunities
• Lead branded content strategies that are executed around the world by creating audience first opportunity by platform and elevating our content briefs with audience behavioral insights
• Using a deep knowledge of marketing analytics, you will conduct data analysis in partnership with Marketing GTM Activation to understand the performance of our platform specific KPI’s to optimize our marketing campaigns and creative in real time

How you will do it:

• Work alongside interactive marketing and creative counterparts to develop skill sets for expert digital strategies across Vans’ brand pillars
• Select and brief agencies while nurturing a successful partnership to support social programming and paid strategy on digital titan social media platforms
• Focus on the talent development of Communications team and upskill peers with digital knowledge

What success looks like:

• Development of seasonal Consumer Journey Maps of digital communications tactics for targeted audience segments
• Creation of global reporting dashboard for KPI assessment and marketing optimization
• Implementation of Social Media platform approaches into go to market process

Free To Be, Inclusion & Diversity

As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.

Skills for Success

Years of Related Professional Experience: 10+ years

Educational Position Requirements:

A formal education and subsequent undergraduate/graduate degrees are nice to have, but we are most interested in your total experience and professional achievements.

What we expect you already know:

• Experience and/or training preferably in youth marketing, fashion, and/or action sports marketing in the digital space.
• Must have passion for and deep understanding of all things digital, especially social media platforms and mobile.
• Must be able to plan and optimize digital communications strategy through data insights.
• Working knowledge of platforms including YouTube, WeChat, Facebook/Instagram, TikTok, and new emerging platforms

What we will teach you:

• How to work with a cross-departmental variety of stakeholders to achieve a common goal
• Partner with VF to establish global consumer minded KPI’s for digital reporting, and works with Brand Communications team globally and regionally on report templates and frameworks
• How to develop a digital communications strategy that is informed by regional nuances and needs for global consistency and local relevancy

VF Guiding Principles: Live with Integrity, Act Courageously, Be Curious, Act with Empathy, and Preserve.

What’s in it For You

We’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we’re the total package. Go to MyVFBenefits.com and click on “Looking to Join VF?” to learn more.

Our Parent Company, VF Corporation

VF is one of the world’s largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish through our family of iconic outdoor, active and workwear brands. At the heart of our journey lies our company-wide purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It’s the reason we come to work every day. It’s a commitment shared by our global associates across all brands. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at vfc.com

We just have one question. Are you in?

Join the Vans Family

Vans® is the original action sports footwear company, rooted in authenticity and creativity. Founded in 1966, we have thrived on a legacy of impacting our greater community through four pillars: action sports, music, art and street culture. We are constantly inspired by the expressive creators within our company and community as they bring new and innovative perspectives to shape and transform the future of our business.

At Vans, our culture sets us apart and influences everything we do. We are driven by our five values: We are Determined. We are Connected to our consumers and to each other. We are Inclusive. We are Expressive and Fun. Most of all, we are a family.

Our purpose to enable creative expression and inspire youth culture is fostered through our inclusivity. We welcome anyone and everyone into our global family and proudly celebrate an environment where individuality is embraced, equal opportunities thrive, and everyone is empowered to reach their greatest potential. 

By joining our family, you will be immersed in an environment of incredibly supportive and collaborative people. We work hard across a multitude of initiatives to bring the Van Doren Spirit to life. We live for what we do.

Digital Content Coordinator

As the Digital Content Coordinator for the Americas Digital Marketing team, you’ll be part of the team bringing the brand to life on Vans.com. You will manage website content, ensuring all information is up-to-date per marketing plans. You will collaborate across the business and create daily news posts, bringing creativity through copy editing and layout to drive connection with consumers. You’ll be responsible for the distribution of digital assets to cross-functional partners as well as regional markets. Your aim will be to to test, learn and optimize content, always prioritizing an experience that delivers against our brand mission to enable creativity.

How You Will Make a Difference

What you will do:

• Execute against the .com calendar, ensuring stories come to life as planned
• Maintain marketing pages on a monthly and seasonal basis, so information is up to date and accessible to consumers
• Create and distribute high-level weekly reports on engagement across multiple touch-points

How you will do it:

• Partner closely with the marketing managers on planning, ensuring a site experience that drives results.
• Leverage our content management platform to rotate banners and create news posts
• Send weekly recap to internal stakeholders, leveraging Google Analytics

What success looks like:

• Great communication
• Timely execution of plans
• Optimization of content

Free To Be, Inclusion & Diversity

As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.

Skills for Success

Years of Related Professional Experience: 2-5 years

Educational Position Requirements:

A formal education and subsequent undergraduate/graduate degrees are nice to have, but we are most interested in your total experience and professional achievements.

What we expect you already know:

• How to operate a Content Management System
• How to read and create reporting from Google Analytics (or Adobe Analytics)
• How to write marketing copy that is SEO-friendly

What we will teach you:

• How to think in a consumer centric way
• How to communicate data and information to marketing leaders

VF Guiding Principles: Live with Integrity, Act Courageously, Be Curious, Act with Empathy, and Preserve.

What’s in it For You

We’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we’re the total package. Go to MyVFBenefits.com and click on “Looking to Join VF?” to learn more.

Our Parent Company, VF Corporation

VF is one of the world’s largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish through our family of iconic outdoor, active and workwear brands. At the heart of our journey lies our company-wide purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It’s the reason we come to work every day. It’s a commitment shared by our global associates across all brands. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at vfc.com

Vans: Be a Part of the Original

“It was never about waving the brand like a flag, it was always about the people” – Paul Van Doren 

Vans is the original action sports footwear company, rooted in authenticity and creativity. Founded in 1966, Vans has thrived on a legacy of impacting our greater community through four pillars: action sports, music, art and street culture. We are constantly inspired by the expressive creators within our company and community as they bring new and innovative perspectives to help shape and transform the future of our business.

At Vans, our culture sets us apart and influences everything we do. We are driven by five values: 

1. We are determined. 
2. We are connected to our consumers and to each other. 
3. We are inclusive. 
4. We are expressive and fun. 
5. And most of all, we are a family. 

Vans is a subsidiary of VF, one of the world’s largest apparel and footwear companies with socially and environmentally responsible operations spanning numerous geographies, product categories and distribution channels. As we continue to expand, VF and Vans take great measures in developing and growing our people. 

Vans is founded on a culture of learning. We take pride in our ability to facilitate learning opportunities by providing the resources and tools necessary to support each individual’s pursuit of growth to achieve future goals driven by our brand purpose. 

Our purpose to enable creative expression and inspire youth culture is fostered through inclusivity. We welcome anyone and everyone into our global family and proudly celebrate an environment where individuality is embraced, equal opportunities thrive, and everyone is empowered to reach their greatest potential. 

By joining the Vans family, you will be immersed in an environment of incredibly supportive and collaborative people. We work very hard across a multitude of large initiatives to bring the Van Doren spirit to life. We live for what we do.

Senior Manager, Global Product Marketing Strategy (Special Projects): Become the Newest Member of the Vans Family 

As Senior Manager, Global Product Strategy (Special Projects), your global marketing acumen, cultural connectivity and personal creativity will be put to use in enabling our audience to further connect with the uniqueness and authenticity of the Vans brand worldwide, ultimately driving our strategic global brand and business objectives. You will be leveraging targeted consumer insights to develop emotionally compelling messages, oversee the development of integrated global marketing strategies and empower our regional counterparts in the execution of breakthrough product marketing campaigns for Special Projects that inspire as they unfold across all touch points along the consumer journey to attract new consumers to the brand, convert new buyers to loyalists and reward our most faithful.

You will partner with global Product, Brand and Sports Marketing, Brand Comms, Legal, Creative and regional Marketing teams as well as key external stakeholders to develop marketing strategies and tools that our regional counterparts can execute, ensuring Vans’ global consistency while enabling local relevancy, to drive brand energy and buzz through global Special Projects in partnership with key wholesale partners. Your influence on how our brand, products and creative platforms come together digitally and in real life will unify the online to offline consumer journey. 

It is crucial that your energy and work thrives in a planning culture. If you choose to join the Vans Family, you must share our vision of progressing global youth culture by empowering creative expression worldwide. 

How You Will Make a Difference: 

• You will define the strategic global marketing approach that will supercharge the effectiveness of Vans’ energy driving Special Projects for our most aspirational customers and consumers 
• Leverages deep consumer insights to identify and prioritize seasonal key stories and oversees development of integrated product marketing campaigns with accurate regional budgetary guidance to promote hero stories across all marketing mediums, online to offline
• Defines marketing development integration within the global go-to-market process, consistently providing best-in-class deliverables (briefs, marketing plans, strategies, etc.) against all key GTM milestones to hit all planning, sell-in and sell through needs for global in-line, quickstrike and SMU/OMU Special Projects
• Effectively presents ideas, plans and concepts for review and collaboration with internal cross-functional partners and external stakeholders (licensing and collaboration)
• Manages annual budget process within scope and measures marketing return on investment of all Special Projects while maintaining continuous communication with category and regional peers across all Vans divisions
• Works closely with regional Marketing teams to support execution of global product marketing strategies across all Vans product classifications, footwear, apparel and accessories for men, women and kids
• Your diverse experiences and background enable you to provide a unique perspective to fuel our global growth. Additionally, you are inclusive and value differing points of view.
• Identifies and organizes relevant resources to achieve project objectives

Skills for Success: 

Years of Related Professional Experience: 8-10 years

Educational/ Position Requirements: 

• Bachelor’s Degree - or equivalent from a four-year college - or 5+ years related experience and/or training in youth marketing, fashion/streetwear and/or action sports marketing with a digital emphasis - or equivalent combination of education and experience
• Must have passion for and deep understanding of all things digital marketing, especially use of social media platforms and mobile
• Proficient computer skills, Microsoft Office, Keynote, Mac
• Fashion/streetwear industry experience and passion a must, global experience preferred
• Strong interpersonal skills
• Strong verbal and written communication skills
• Detail oriented and able to multi-task
• Ability to work/communicate throughout all levels of the organization, including senior leadership. Works collaborative across the organization. 
• Strategic mindset and ability to understand, assess & problem solve
• Ability to work independently with minimal supervision and acquire new knowledge as necessary for tasks or projects

Special Physical and/or Mental Requirements: 

• Travel by air and overnight, as required 25-35% amount of time. 
• Willing and able to work additional hours as needed
• Bend, lift, open and move product and related office items varying in weight from 1 to 25lbs, depending on need

Join the Vans Family

Vans® is the original action sports footwear company, rooted in authenticity and creativity. Founded in 1966, we have thrived on a legacy of impacting our greater community through four pillars: action sports, music, art and street culture. We are constantly inspired by the expressive creators within our company and community as they bring new and innovative perspectives to shape and transform the future of our business.

At Vans, our culture sets us apart and influences everything we do. We are driven by our five values: We are Determined. We are Connected to our consumers and to each other. We are Inclusive. We are Expressive and Fun. Most of all, we are a family. 

Our purpose to enable creative expression and inspire youth culture is fostered through our inclusivity. We welcome anyone and everyone into our global family and proudly celebrate an environment where individuality is embraced, equal opportunities thrive, and everyone is empowered to reach their greatest potential. 

By joining our family, you will be immersed in an environment of incredibly supportive and collaborative people. We work hard across a multitude of initiatives to bring the Van Doren Spirit to life. We live for what we do.

Senior Manager, Global Public Relations (Special Projects)

As Senior Manager, Global Brand Communications, Special Projects, you will integrate global communications strategies, cultural connectivity, and your intrinsic knowledge of the fashion, streetwear, and action sports markets to amplify Vans’ pinnacle product stories, energy collections and special projects.

With the goal to drive strategic global business objectives, your inclusive, culture-driven communications approach will leverage Vans’ authentic heritage to further elevate the brand’s reputation as the global icon for creative expression by engaging the industry’s most influential audiences, including top international media outlets, key accounts, influencers, key opinion leaders, celebrities, digital community forums and extended Vans networks.

In partnership with Product, Brand and Sports Marketing, Creative, regional Marketing teams as well as external partners, youwill oversee the global execution of PR and digital media strategies for Energy and Pinnacle product stories by developing a comprehensive consumer journey cadence for seasonal campaigns across all integral communication touchpoints, in addition to supporting the development of Vans’ digital approach to Energy storytelling.

As the Senior Manager, Global Brand Communications, Special Projects, your role will educate and empower global and regional teams within the organization to execute innovative communications strategies that will successfully drive brand heat, attract new consumers, convert new buyers into loyalists and reward our most faithful.

It is crucial that your approach is inclusive, and your unique voice thrives alongside multi-cultural perspectives. If you choose to join the Vans Family, you must share our vision of progressing global youth culture by empowering creative expression worldwide.

How You Will Make a Difference

What you will do:

• Lead the global development and execution of communications strategies for Energy and Special Projects product campaigns to successfully drive brand affinity, fuel consumer demand and strengthen our connection with consumers through earned media, social media and influencer content.
• Partner with global product, marketing and creative leads to develop a cross-channel, go-to-market PR strategy for energy and special projects, including the creation of a cohesive consumer journey that implements key comms. tactics per channel and delivers on key success measures and impressions per category and seasonal cadence.
• Implement impactful and engaging consumer insights, research and data to inform Vans’ Energy and Pinnacle product communications to further drive aspiration and demand for the brand in a fast-paced, evolving digital marketplace. Achieve business objectives by delivering progressive and actionable key metrics reporting and KPIs to increase media impressions and consumer engagement seasonally.

How you will do it:

• Develop a comprehensive global communication strategy for energy and special projects with a robust integration of tactics across PR, Social, and Influencer marketing to strategically launch a weekly cadence of global and regional campaigns that include partner collaborations, limited releases, quickstrikes, special make ups, key account drops, and the brand’s established boutique category, Vault by Vans.
• Expand Vans’ digital content approach to drive energy and amplification of pinnacle products by leveraging PR and social media tactics/tools such as media engagement, product seeding, key opinion leader and influencer marketing, content creation, social community management and agency partnerships.
• Collaborate with regional marketing leads to uplift key wholesale account partners to create meaningful PR and digital storytelling opportunities to amplify impactful energy and pinnacle product storytelling and connect consumers with influential creators, collaborators and ambassadors of the brand.

What success looks like:

• You will produce an integrated global communications strategy for energy and special projects that yield increased media exposure and impressions in the most influential publications and audiences of our industry, record-setting engagement in new digital storytelling and editorial, and impactful, long-term partnerships with KOLs and key pinnacle accounts. 
• Your work will further elevate our brand reputation and trustworthiness in pinnacle product offerings to target audiences, driving awareness of these campaigns through PR and social, to create demand, influence, and affinity for Vans amongst top-tier KOLs, celebrities and influencers.
• With your strong point of view on consumer insights, current media landscape, and digital community trends, you will develop and enrich the GTM and consumer journey outline for special projects, providing innovative strategic direction for global and regional counterparts, and drive business objectives forward with actionable metrics.

Free To Be, Inclusion & Diversity

As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.

Skills for Success

Years of Related Professional Experience:  5+ years of experience within Brand Communications, Global Product Marketing, PR or related experience in marketing strategy, digital communications, Influencer or Energy-based marketing.

Educational Position Requirements:

A formal education and subsequent undergraduate/graduate degrees are nice to have, but we are most interested in your total experience and professional achievements.

What we expect you already know: 

• Must have passion for and deep understanding of PR, digital communications and social media—preferred to be an avid user of social media platforms and demonstrate expert knowledge of network engagement and industry case studies.
• Excellent knowledge and personal affinity for global sneaker culture, fashion, action sports, art, design, and the Vans brand.
• Must be aware of media contacts and influencers that are relevant to the brand and can be engaged to help tell the Vans story.
• Strategic mindset and ability to understand, assess & problem solve; has real experience managing complex projects, programs and activations that require strong leadership to align multiple teams and stakeholders.
• Proficient computer skills, Microsoft Office, Keynote, Mac, Excel, Google/Cloud platforms, etc.

What we will teach you:

• Confident in leading communication throughout all levels of the organization, including senior leadership. Works collaboratively across various strategic and executional teams, global and regional.
• Superior interpersonal skills including reliable verbal and written communication skills
• Detail-oriented, meticulous and able to multi-task; can demonstrate leadership ability, including the ability to motivate others within a work group
• Ability to work independently with minimal supervision and acquire new knowledge as necessary for tasks or projects 

VF Guiding Principles: Live with Integrity, Act Courageously, Be Curious, Act with Empathy, and Preserve. 

What’s in it For You

We’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we’re the total package. Go to MyVFBenefits.com and click on “Looking to Join VF?” to learn more.

Our Parent Company, VF Corporation

VF is one of the world’s largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish through our family of iconic outdoor, active and workwear brands. At the heart of our journey lies our company-wide purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It’s the reason we come to work every day. It’s a commitment shared by our global associates across all brands. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at vfc.com

We just have one question. Are you in?