Vans: Be a Part of the Original

“It was never about waving the brand like a flag, it was always about the people” – Paul Van Doren 

Vans is the original action sports footwear company rooted in authenticity and creativity. Founded in 1966, Vans has thrived on a legacy of impacting our greater community through Vans’ four pillars: action sports, music, art and street culture. We are constantly inspired by the expressive creators within our company and community as they bring new and innovative perspectives to help shape and transform the future of our business.

At Vans our culture sets us apart and it influences everything we do. Everything we do supports creativity and we are driven by our five values. We are determined. We are connected to our consumers and to each other. We are inclusive. We are expressive and Fun. And most of all, we are a family.

Vans is a subsidiary of VF, the world’s largest apparel and footwear company comprised of over 30 brands. We are the leading drivers of retail as our global footwear, apparel and accessory brand is available in 170 countries worldwide. As we continue to expand, we take great measures in developing and growing our people.

Vans is founded on a culture of learning. We take great pride in our ability to facilitate learning opportunities by providing the resources and tools necessary to support each individual’s pursuit of growth to achieve future goals. In order to prioritize career growth within our company, Vans offers courses on topics such as leadership, communication, collaboration and technical skills to ensure our employees are self-motivated and developing to the pace of our rapidly growing business.

By joining the Vans family, you will be immersed into an environment of incredibly supportive and collaborative people. We work very hard across a multitude of large initiatives to bring the Van Doren spirit to life. We live for what we do.

Vans Skate/BMX Team Manager: Become the Newest Member of the Vans Family 

The Americas Team Manager is responsible for overseeing all planning and logistics of the Americas Team Athletes within the Action Sports categories.  This scope includes strong partnership with the Global and Americas Marketing teams to ensure the athlete strategy is properly represented and aligned upon.

How You Will Make a Difference: 

1. Responsible for management of all Americas athletes (Skate, BMX)

   • Planning flights, hotels, per diem, general scheduling, logistics

   • Ensuring athlete attendance and cooperation at appropriate regional milestones (sales meetings, events, creative shoots, etc.)

   • Manage athlete administrative, payment, schedules, projects, performance etc.

   • Bi-weekly and monthly updates of athlete status’ as it relates to brand initiatives or individual projects

   • Manage and support athletes to meet and drive the business needs

2. Partner with global, regional and country sports marketing teams to provide clear view of regional, country and flow teams ensuring overarching athlete strategy

3. Support community/key city strategies by extending flow and athlete presence

4. Support country specific team managers as needed

5. Partner with athletes to activate and monitor social channels. Including but not limited to performance, social campaigns, promoted posts.

6. Balancing athlete management and administrative requirements. Including but not limited to expense reports, cross-functional communication, Go-To-Market documents, etc.

7. Calendar management of owned and unowned content projects with regional athletes

8. Responsible for all athlete and action sports related seeding:

   • Flow team, current athlete roster, account partners (as needed)

   • Partner with brand communications and PR to ensure understanding of existing seeding plans; executional support as needed

9. Provide support to Americas Action Sports group as needed:

   • Event support as required

   • GTM-related support (finalizing documents, presentation responsibilities as needed)

   • Evolution and execution of strategies and processes

10. Your diverse experiences and background enable you to provide a unique perspective to fuel our global growth. Additionally, you are inclusive and value differing points of view.

Skills for Success: 

Years of Related Professional Experience: 4-7 years

Educational/ Position Requirements:

• A Bachelor’s degree or an equivalent combination of experience and training that provides the required knowledge, skills and abilities
• Experience working in the action sports industry
• Special Physical and/or Mental Requirements:
• Travel by air and overnight, as required 50%.
• Lifting and/or bending 25 pounds/weight.
• Proficient in Microsoft office programs – excel, word, powerpoint, outlook
• Proficient in Keynote
• Strong organizational and time management skills
• Ability to manage and adhere to a budget

Vans: Be a Part of the Original

“It was never about waving the brand like a flag, it was always about the people” – Paul Van Doren 

Vans is the original action sports footwear company, rooted in authenticity and creativity. Founded in 1966, Vans has thrived on a legacy of impacting our greater community through four pillars: action sports, music, art and street culture. We are constantly inspired by the expressive creators within our company and community as they bring new and innovative perspectives to help shape and transform the future of our business.

At Vans, our culture sets us apart and influences everything we do. We are driven by five values: 

1. We are determined. 
2. We are connected to our consumers and to each other. 
3. We are inclusive. 
4. We are expressive and fun. 
5. And most of all, we are a family. 

Vans is a subsidiary of VF, one of the world’s largest apparel and footwear companies with socially and environmentally responsible operations spanning numerous geographies, product categories and distribution channels. As we continue to expand, VF and Vans take great measures in developing and growing our people. 

Vans is founded on a culture of learning. We take pride in our ability to facilitate learning opportunities by providing the resources and tools necessary to support each individual’s pursuit of growth to achieve future goals driven by our brand purpose. 

Our purpose to enable creative expression and inspire youth culture is fostered through inclusivity. We welcome anyone and everyone into our global family and proudly celebrate an environment where individuality is embraced, equal opportunities thrive, and everyone is empowered to reach their greatest potential. 

By joining the Vans family, you will be immersed in an environment of incredibly supportive and collaborative people. We work very hard across a multitude of large initiatives to bring the Van Doren spirit to life. We live for what we do.

Senior Manager, Global Product Marketing Strategy (Special Projects): Become the Newest Member of the Vans Family 

As Senior Manager, Global Product Strategy (Special Projects), your global marketing acumen, cultural connectivity and personal creativity will be put to use in enabling our audience to further connect with the uniqueness and authenticity of the Vans brand worldwide, ultimately driving our strategic global brand and business objectives. You will be leveraging targeted consumer insights to develop emotionally compelling messages, oversee the development of integrated global marketing strategies and empower our regional counterparts in the execution of breakthrough product marketing campaigns for Special Projects that inspire as they unfold across all touch points along the consumer journey to attract new consumers to the brand, convert new buyers to loyalists and reward our most faithful.

You will partner with global Product, Brand and Sports Marketing, Brand Comms, Legal, Creative and regional Marketing teams as well as key external stakeholders to develop marketing strategies and tools that our regional counterparts can execute, ensuring Vans’ global consistency while enabling local relevancy, to drive brand energy and buzz through global Special Projects in partnership with key wholesale partners. Your influence on how our brand, products and creative platforms come together digitally and in real life will unify the online to offline consumer journey. 

It is crucial that your energy and work thrives in a planning culture. If you choose to join the Vans Family, you must share our vision of progressing global youth culture by empowering creative expression worldwide. 

How You Will Make a Difference: 

• You will define the strategic global marketing approach that will supercharge the effectiveness of Vans’ energy driving Special Projects for our most aspirational customers and consumers 
• Leverages deep consumer insights to identify and prioritize seasonal key stories and oversees development of integrated product marketing campaigns with accurate regional budgetary guidance to promote hero stories across all marketing mediums, online to offline
• Defines marketing development integration within the global go-to-market process, consistently providing best-in-class deliverables (briefs, marketing plans, strategies, etc.) against all key GTM milestones to hit all planning, sell-in and sell through needs for global in-line, quickstrike and SMU/OMU Special Projects
• Effectively presents ideas, plans and concepts for review and collaboration with internal cross-functional partners and external stakeholders (licensing and collaboration)
• Manages annual budget process within scope and measures marketing return on investment of all Special Projects while maintaining continuous communication with category and regional peers across all Vans divisions
• Works closely with regional Marketing teams to support execution of global product marketing strategies across all Vans product classifications, footwear, apparel and accessories for men, women and kids
• Your diverse experiences and background enable you to provide a unique perspective to fuel our global growth. Additionally, you are inclusive and value differing points of view.
• Identifies and organizes relevant resources to achieve project objectives

Skills for Success: 

Years of Related Professional Experience: 8-10 years

Educational/ Position Requirements: 

• Bachelor’s Degree - or equivalent from a four-year college - or 5+ years related experience and/or training in youth marketing, fashion/streetwear and/or action sports marketing with a digital emphasis - or equivalent combination of education and experience
• Must have passion for and deep understanding of all things digital marketing, especially use of social media platforms and mobile
• Proficient computer skills, Microsoft Office, Keynote, Mac
• Fashion/streetwear industry experience and passion a must, global experience preferred
• Strong interpersonal skills
• Strong verbal and written communication skills
• Detail oriented and able to multi-task
• Ability to work/communicate throughout all levels of the organization, including senior leadership. Works collaborative across the organization. 
• Strategic mindset and ability to understand, assess & problem solve
• Ability to work independently with minimal supervision and acquire new knowledge as necessary for tasks or projects

Special Physical and/or Mental Requirements: 

• Travel by air and overnight, as required 25-35% amount of time. 
• Willing and able to work additional hours as needed
• Bend, lift, open and move product and related office items varying in weight from 1 to 25lbs, depending on need