Join the Vans Family 

Vans® is the original action sports footwear company, rooted in authenticity and creativity. Founded in 1966, we have thrived on a legacy of impacting our greater community through four pillars: action sports, music, art and street culture. We are constantly inspired by the expressive creators within our company and community as they bring new and innovative perspectives to shape and transform the future of our business.

At Vans, our culture sets us apart and influences everything we do. We are driven by our five values: We are Determined. We are Connected to our consumers and to each other. We are Inclusive. We are Expressive and Fun. Most of all, we are a family.

Our purpose to enable creative expression and inspire youth culture is fostered through our inclusivity. We welcome anyone and everyone into our global family and proudly celebrate an environment where individuality is embraced, equal opportunities thrive, and everyone is empowered to reach their greatest potential. 

By joining our family, you will be immersed in an environment of incredibly supportive and collaborative people. We work hard across a multitude of initiatives to bring the Van Doren Spirit to life. We live for what we do.

Manager, Global Brand Communications, Public Relations 

As Manager, Global Brand Communications, you will integrate global communications strategies, cultural connectivity, and your intrinsic knowledge of the fashion, lifestyle and action sports market to amplify Vans’ brand and product initiatives.

With the goal to drive strategic global business objectives, your inclusive, culture-driven communications approach will leverage Vans’ authentic heritage to further elevate the brand’s reputation as the global icon for creative expression by engaging the industry’s most influential audiences, including top international media outlets, influencers, key opinion leaders, celebrities, digital community forums and Vans’ extended networks.

In partnership with Product, Brand and Sports Marketing, Creative, regional Marketing teams, and external partners, you will support the global PR team to develop meaningful brand and product storytelling through media and seasonal campaigns.

As the Manager, Global Brand Communications, your role will educate and empower global and regional teams within the organization to execute innovative communications strategies that will successfully drive brand heat, attract new consumers, convert new buyers into loyalists and reward our most faithful.

It is crucial that your approach is inclusive, and your unique voice thrives alongside multi-cultural perspectives. If you choose to join the Vans Family, you must share our vision of progressing global youth culture by empowering creative expression worldwide.

How You Will Make a Difference 

What you will do: 

1. Manage the global development and execution of communications strategies for brand platforms and product campaigns to successfully drive brand affinity, fuel consumer demand and strengthen our connection with consumers through earned storytelling, product seeding and media engagement.

2. Partner with global product, marketing and creative leads to develop an integrated go-to-market PR strategy for lifestyle and action sports campaigns, including developing an impactful consumer journey that implements key comms. tactics.

3. Employ impactful and engaging consumer insights, research and data to inform Vans’ brand communications to further drive aspiration and demand for the brand in a fast-paced, evolving digital marketplace. Achieve business objectives by delivering progressive and actionable key metrics reporting and KPIs to increase media impressions and consumer engagement seasonally.

How you will do it: 

1. Develop robust global GTM communications strategy for brand and product initiatives with the integration of PR tactics that support the launch of global campaigns such as Vans’ Classics line, men’s and women’s apparel collections, licensing collaborations, brand platforms and impact initiatives.

2. Support the Global PR team across diverse category product campaigns by maximizing opportunities for media engagement, product seeding, key opinion leader and influencer marketing, content creation, and agency partnerships.

3. Deliver success through implementing consumer insights and measurable ROI tracking for PR initiatives to further amplify investment and support seasonal brand initiatives.

What success looks like:

1. You will develop a seasonal integrated global communications strategy for brand platforms, lifestyle and action sports product campaigns that yield increased media exposure and impressions in the most influential publications and audiences in our industry, record-setting engagement in digital media editorial, and establish fruitful relationships with partners, collaborators and media.

2. Your team’s work will further elevate our brand reputation and confidence in product offerings to target audiences, driving awareness through PR and earned media channels, and creating demand, influence, and affinity for Vans amongst top-tier celebrities and influencers.

3. With your strong point of view on consumer insights, current media landscape, and digital community trends, you will develop and enrich the seasonal GTM and consumer journey development for product campaigns and provide innovative strategic direction for global and regional counterparts with actionable metrics.

Free To Be, Inclusion & Diversity 

As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness, and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.

Skills for Success

Years of Related Professional Experience:  5+ years of experience within Brand Communications, Global Product Marketing, PR or related experience in marketing strategy, digital communications, Influencer or Energy-based marketing.

Educational Position Requirements:

A formal education and subsequent undergraduate/graduate degrees are nice to have, but we are most interested in your total experience and professional achievements.

What we expect you already know:  

1. Must have passion for and deep understanding of PR, digital communications, and social media—preferred to be an avid user of social media platforms and demonstrate expert knowledge of network engagement and industry case studies.

2. Excellent knowledge and personal affinity for global sneaker culture, fashion, action sports, art, design, and the Vans brand.

3. Must be aware of media contacts and influencers that are relevant to the brand and can be engaged to help tell the Vans story.

4. Strategic mindset and ability to understand, assess & problem solve; has real experience managing complex projects, programs and activations that require strong leadership to align multiple teams and stakeholders.

5. Proficient computer skills, Microsoft Office, Keynote, Mac, Excel, Google/Cloud platforms, etc.

What we will teach you: 

1. Confident in leading communication throughout all levels of the organization, including senior leadership. Works collaboratively across various strategic and executional teams, global and regional.

2. Superior interpersonal skills including reliable verbal and written communication skills

3. Detail-oriented, meticulous, and able to multi-task; can demonstrate leadership ability, including the ability to motivate others within a work group

4. Ability to work independently with minimal supervision and acquire new knowledge as necessary for tasks or projects

5.  VF Guiding Principles: Live with Integrity, Act Courageously, Be Curious, Act with Empathy, and Preserve.

What’s in it For You

We’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we’re the total package. Go to MyVFBenefits.com and click on “Looking to Join VF?” to learn more.

Our Parent Company, VF Corporation

VF is one of the world’s largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish through our family of iconic outdoor, active and workwear brands. At the heart of our journey lies our company-wide purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It’s the reason we come to work every day. It’s a commitment shared by our global associates across all brands. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at vfc.com

We just have one question. Are you in?

Join the Vans Family 

Vans® is the original action sports footwear company, rooted in authenticity and creativity. Founded in 1966, we have thrived on a legacy of impacting our greater community through four pillars: action sports, music, art and street culture. We are constantly inspired by the expressive creators within our company and community as they bring new and innovative perspectives to shape and transform the future of our business. 

At Vans, our culture sets us apart and influences everything we do. We are driven by our five values: We are Determined. We are Connected to our consumers and to each other. We are Inclusive. We are Expressive and Fun. Most of all, we are a family. 

Our purpose to enable creative expression and inspire youth culture is fostered through our inclusivity. We welcome anyone and everyone into our global family and proudly celebrate and environment where individuality is embraced, equal opportunities thrive, and everyone is empowered to reach their greatest potential.  

By joining our family, you will be immersed in an environment of incredibly supportive and collaborative people. We work hard across a multitude of initiatives to bring the Van Doren Spirit to life. We live for what we do. 

As of October 18, 2021, this position requires proof of being fully vaccinated for COVID-19 on the first day of employment, absent need for medical or religious accommodation or other exemption as allowed by state or local law. Further information provided during the recruitment process.

Sr. Manager Global Product Marketing Strategy (Lifestyle)

As Senior Manager, Global Product Marketing Strategy (Lifestyle), your global marketing acumen, cultural connectivity and personal creativity will be put to use in enabling our audience to further connect with the uniqueness and authenticity of the Vans brand worldwide, ultimately driving our strategic global brand and business objectives. You will be leveraging targeted consumer insights to develop emotionally compelling messages, oversee the development of integrated global marketing strategies and empower regional counterparts in the execution of breakthrough product marketing campaigns for Vans largest busines segments. 

You will partner with Global Product merchandising, Global Brand and Sports Marketing, Global Brand Communications, Vans Legal, Global Strategy, Global Creative and Regional Marketing teams to develop product marketing strategies and tools that our regional counterparts can execute, ensuring Vans’ global consistency while enabling local relevancy. Your influence on how our brand, products and creative platforms come together digitally and in real life will unify the online to offline consumer journey. 

It is crucial that your energy and work thrives in a planning culture. If you choose to join the Vans Family, you must share our vision of progressing global youth culture by empowering creative expression worldwide. 

How You Will Make a Difference 

What you will do: 

• Lead global product marketing strategy and tactical planning for seasonal product marketing campaigns that target Vans lifestyle consumers shopping in streetwear, fashion, and direct to consumer channels.
• Lead go-to-market process for seasonal consumer category product marketing initiatives across all Vans product classifications - footwear, apparel and accessories for men, women and kids; align product teams on story selection, develop creative briefs and marketing plans, collaborate across marketing functions for plans development.
• Deliver best in class global marketing plans that are informed by, and deliver against regional marketing priorities and expectations. You will work effectively with regional marketing stakeholders to ensure global objectives and strategies are executed in a regionally relevant way. 

How you will do it: 

• Act as a cross-functional leader, driving alignment with stakeholders in merchandising, creative, and regional marketing, as well as at the Vans executive level. 
• Synthesize consumer insights, regional insights, and business objectives into strategy, and make compelling creative briefs that set creative teams up to make best in class work.
• Be the consumer expert across Vans regions, know the global fashion, streetwear, and retail landscape first hand. 

What success looks like: 

• You will help Vans achieve its near and mid-term product strategies and marketing goals.
• You will bring compelling, emotionally-connected stories and product propositions to Vans lifestyle audiences.   
• You will operate within Vans global go-to-market process ensuring materials are created, dates and deadlines met, so that Vans can effectively bring its products to market. 

Free To Be, Inclusion & Diversity 

As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.

Skills for Success

Years of Related Professional Experience: 7+ years

Educational Position Requirements: 

A formal education and subsequent undergraduate/graduate degrees are nice to have, but we are most interested in your total experience and professional achievements. 

What we expect you already know:  

• Strategic mindset and ability to understand, assess & problem solve
• Fashion/streetwear/lifestyle/action sports industry experience and passion a must, global experience preferred
• Deep understanding of all things digital marketing, especially use of social media platforms and mobile
• Experience working with creative teams 
• Comfortable delivering presentations and speaking to large audiences 
• What we will teach you: 
• Synthesizing insights into strategy and creative briefs 
• External agency resource management 
• Ability to communicate, influence, and build consensus among teams with a variety of priorities 
• Generalist marketing with a broad, full-picture approach to marketing and merchandising

VF Guiding Principles: Live with Integrity, Act Courageously, Be Curious, Act with Empathy, and Preserve.

What’s in it For You

We’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we’re the total package. Go to MyVFBenefits.com and click on “Looking to Join VF?” to learn more. 

Our Parent Company, VF Corporation

VF is one of the world’s largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish through our family of iconic outdoor, active and workwear brands. At the heart of our journey lies our company-wide purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It’s the reason we come to work every day. It’s a commitment shared by our global associates across all brands. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at vfc.com

We just have one question. Are you in?

Join the Vans Family 

Vans® is the original action sports footwear company, rooted in authenticity and creativity. Founded in 1966, we have thrived on a legacy of impacting our greater community through four pillars: action sports, music, art and street culture. We are constantly inspired by the expressive creators within our company and community as they bring new and innovative perspectives to shape and transform the future of our business. 

At Vans, our culture sets us apart and influences everything we do. We are driven by our five values: We are Determined. We are Connected to our consumers and to each other. We are Inclusive. We are Expressive and Fun. Most of all, we are a family. 

Our purpose to enable creative expression and inspire youth culture is fostered through our inclusivity. We welcome anyone and everyone into our global family and proudly celebrate an environment where individuality is embraced, equal opportunities thrive, and everyone is empowered to reach their greatest potential.  

By joining our family, you will be immersed in an environment of incredibly supportive and collaborative people. We work hard across a multitude of initiatives to bring the Van Doren Spirit to life. We live for what we do. 

As of October 18, 2021, this position requires proof of being fully vaccinated for COVID-19 on the first day of employment, absent need for medical or religious accommodation or other exemption as allowed by state or local law. Further information provided during the recruitment process.

Wholesale Marketing Manager, Lifestyle

In this role, you will work with a cross-functional team to create, implement and measure channel and account-specific marketing programs.  You will blend your strategic thinking with the ability to think about consumer-centric marketing and identify future trends and opportunities.  You will become part of a team that drives the business in the Lifestyle Consumer Environment while you build robust marketing plans that connect target consumers to our brand and products.  Additionally, you will make an impact with your passion for collaboration as you partner internally and with account counterparts to bring marketing programs to life. 

How You Will Make a Difference 

What you will do: 

• With support of the Marketing Director, you will be directly responsible for the marketing initiatives across the Lifestyle Consumer Environment across the US Wholesale landscape.  (Includes Value Channel to our Best Level Accounts)
• Develop a deep knowledge and understanding of Vans product categories.  You will work closely with the Americas product merchandising team to align seasonal marketing plans with seasonal product assortments.   
• You will also partner with Americas product marketing, merchandising and sales to build plans for regional and account-specific projects as needed. You will be responsible for briefing these needs into creative teams, internal/external counterparts & agencies.   
• Own and manage a marketing budget.    This includes future planning and up-to-date tracking throughout the year. 
• Report on efforts, by diving into the results, learnings and defining appropriate KPI’s 

How you will do it: 

• You will develop a fact based POV on the target consumer and marketplace, and will constantly share information across the Vans organization.   To stay connected to this consumer, you will travel the market, attend appropriate events, and develop strong connections with our account partners. 
• You will become the marketing expert across this environment, which will help you identify new opportunities for brand and product activations across the account landscape. 
• You will develop strong working relationships with account partners and lean on internal team members to support and provide thought leadership as you develop in the role.  
• This role requires a detail-oriented person with a growth mindset, who can juggle multiple projects at once, while building strong relationships with cross – functional counterparts. 

What success looks like: 

• Increased brand affinity from our target consumers
• Your work will further elevate our brand and marketed product stories within the Lifestyle consumer environment.  
• Your addition will enrich our marketing capabilities, and you will provide strategic thought leadership that enhances our plans, while driving against both our global and regional objectives. 

Free To Be, Inclusion & Diversity 

As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.

Skills for Success

Years of Related Professional Experience: 5-7 years

Educational Position Requirements: 

A formal education and subsequent undergraduate/graduate degrees are nice to have, but we are most interested in your total experience and professional achievements. 

What we expect you already know:  

• Have a thirst for knowledge, and strong understanding of in-store visuals, trade marketing trends, tools and best practices
• As it relates to shopping habits:  Digital marketing opportunities and marketing best practices in an ever changing brick and mortar + digital landscape 
• Have a strong understanding of consumer needs and marketplace trends (added plus if this is in the footwear space) 
• Must be a strong communicator who is comfortable presenting on a regular basis.  
• Must be a detail-oriented team player.  Your ability to project-manage, act tactically and problem solve are essential to this role. 

What we will teach you:

• About our product segmentation and brand positioning
• Who your cross functional and account partners are
• About the Vans go-to-market process, product and marketing calendars and overall product and planning cycle 

VF Guiding Principles: Live with Integrity, Act Courageously, Be Curious, Act with Empathy, and Preserve.

What’s in it For You

We’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we’re the total package. Go to MyVFBenefits.com and click on “Looking to Join VF?” to learn more. 

Our Parent Company, VF Corporation

VF is one of the world’s largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish through our family of iconic outdoor, active and workwear brands. At the heart of our journey lies our company-wide purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It’s the reason we come to work every day. It’s a commitment shared by our global associates across all brands. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at vfc.com

We just have one question. Are you in?

Join the Vans Family

Vans® is the original action sports footwear company, rooted in authenticity and creativity. Founded in 1966, we have thrived on a legacy of impacting our greater community through four pillars: action sports, music, art and street culture. We are constantly inspired by the expressive creators within our company and community as they bring new and innovative perspectives to shape and transform the future of our business.

At Vans, our culture sets us apart and influences everything we do. We are driven by our five values: We are Determined. We are Connected to our consumers and to each other. We are Inclusive. We are Expressive and Fun. Most of all, we are a family.

Our purpose to enable creative expression and inspire youth culture is fostered through our inclusivity. We welcome anyone and everyone into our global family and proudly celebrate an environment where individuality is embraced, equal opportunities thrive, and everyone is empowered to reach their greatest potential. 

By joining our family, you will be immersed in an environment of incredibly supportive and collaborative people. We work hard across a multitude of initiatives to bring the Van Doren Spirit to life. We live for what we do.

As of October 18, 2021, this position requires proof of being fully vaccinated for COVID-19 on the first day of employment, absent need for medical or religious accommodation or other exemption as allowed by state or local law. Further information provided during the recruitment process.

Wholesale Marketing Coordinator – Action Sports, South/Southeast

As a Marketing Coordinator, you will be responsible for bringing the Vans brand to life in the wholesale accounts you support within the Action Sports Channel. You will be the direct contact point for these accounts surrounding all holistic marketing support -- including in-store, digital, events, and activations in order to support Vans’ brand and product marketing initiatives. Your success will come from partnering with various cross-functional teams at Vans including sales, brand marketing, and the events teams. We are looking for a team player with an open mind, positive attitude and has a passion for building deep connections with our partners and consumers alike.

How You Will Make a Difference

What you will do:

• Plan and execute seasonal marketing support and become main point of contact for wholesale account list within Action Sports
• Support a variety of marketing activations – including in-store fixtures and visual updates, digital marketing support, event planning and attendance, and meeting preparation

• Creative brief and project brief development

•  

  Responsible for planning and submitting account projects to the creative services team
• Track expenses for travel and marketing projects as directed by Marketing Supervisor
• Assist in monitoring competition and help produce regular recaps of the competitive landscape supported with in-market images and examples
• Plan and execute strategic travel to identified key partners within your territory
• Ground/air travel and overnight as required, % of the time(*pending pandemic travel guidelines and approvals)
• Fixture installation & merchandising
• In-store visual and POP updates
• In-person touch bases with account counterparts
• Execution of in-person events as directed by Marketing Supervisor
• Capturing photos of existing landscape
• Remote management of accounts when needed
• Sending visuals to installation vendor
• Sending accounts in-store assets with direction on how to install/ place in-store
• Use of design/merchandising software to render in store merchandising and marketing support
• Fulfill administrative duties

How you will do it:

• Strong interpersonal and communication skills
• Develop a strong relationship with account base (ie: buyers, managers, owner(s), etc)
• Work closely with sales counterparts to align on marketing support
• Work closely with merch and other marketing counterparts to deliver assets based off of marketing calendar
• Self-drive, accountability, detail-orientation and the ability to multi-task
• Work closely with sales counterparts to align on marketing support
• You will bring a high level of energy & positive attitude to all projects you are involved with.

What success looks like:

• Your work will further elevate our brand reputation and trustworthiness amongst target consumers and with our prioritized action sports accounts
• With your point of view and connectivity to consumers and accounts in the South East territory, you will enrich how we bring projects to market.
• Bringing key marketing stories to life each season across all accounts’ consumer touch-points (in-store, social/ecom, experiential when needed)
• Sharpened focus on skateboarding and how it affects the communities of account base
• Meet all deadlines and complete projects in a timely manner.

Free To Be, Inclusion & Diversity

As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.

Skills for Success

Years of Related Professional Experience: 3-5 years

Educational Position Requirements:

A formal education and subsequent undergraduate/graduate degrees are nice to have, but we are most interested in your total experience and professional achievements.

What we expect you already know:

• Have experience in physical store environments.
• Familiarity with visual and product merchandising best practices.
• Positive Attitude, willingness to be challenged, take on new tasks and help evolve the North America organization
• Comfort level working with and building product displays utilizing materials such as vinyl, plywood, and metal
• Must have a good working knowledge of Microsoft and Mac programs

What we will teach you:

• About our product segmentation and brand positioning
• Who your cross functional and account partners are
• About the Vans go-to-market process, product and marketing calendars and overall product and planning cycle
• How to use digital tools specific to Vans for visual merchandising, planning and reporting.

Special Physical and/or Mental Requirements:

• Must have a qualifying driving record
• Extensive travel required, up to 70% of time
• Capable of lifting and moving materials exceeding 50 pounds

VF Guiding Principles: Live with Integrity, Act Courageously, Be Curious, Act with Empathy, and Preserve.

What’s in it For You

We’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we’re the total package. Go to MyVFBenefits.com and click on “Looking to Join VF?” to learn more.

Our Parent Company, VF Corporation

VF is one of the world’s largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish through our family of iconic outdoor, active and workwear brands. At the heart of our journey lies our company-wide purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It’s the reason we come to work every day. It’s a commitment shared by our global associates across all brands. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at vfc.com

We just have one question. Are you in?

Join the Vans Family  

Vans® is the original action sports footwear company, rooted in authenticity and creativity. Founded in 1966, we have thrived on a legacy of impacting our greater community through four pillars: action sports, music, art and street culture. We are constantly inspired by the expressive creators within our company and community as they bring new and innovative perspectives to shape and transform the future of our business.  

At Vans, our culture sets us apart and influences everything we do. We are driven by our five values: We are Determined. We are Connected to our consumers and to each other. We are Inclusive. We are Expressive and Fun. Most of all, we are a family.  

Our purpose to enable creative expression and inspire youth culture is fostered through our inclusivity. We welcome anyone and everyone into our global family and proudly celebrate an environment where individuality is embraced, equal opportunities thrive, and everyone is empowered to reach their greatest potential.  

By joining our family, you will be immersed in an environment of incredibly supportive and collaborative people. We work hard across a multitude of initiatives to bring the Van Doren Spirit to life. We live for what we do.  

As of October 18, 2021, this position requires proof of being fully vaccinated for COVID-19 on the first day of employment, absent need for medical or religious accommodation or other exemption as allowed by state or local law. Further information provided during the recruitment process.

Global Digital Brand Communications Sr. Manager  

At Vans, every conversation we have with our consumers is a meaningful representation of our purpose to enable creative expression. Your main responsibility will be to develop a global integrated media strategy, grounded in digital and social, that drives globally consistent messages across locally relevant platforms. You will evaluate effective paid media platforms that speak directly to Vans’ global target consumer and inform the Global Marketing and Creative teams on the resources needed to be successful across those platforms. Learning from your partners from around the world, you will utilize your understanding of digital analytics to evaluate the effectiveness of global paid campaigns and work to evolve them year after year.  

Finally, you will partner with the Global Brand Communications team to ensure integration of media tactics that drive brand heat, influencer strategies and branded content opportunities that work in sync to tell a holistic story to Vans consumers around the world.  

How You Will Make a Difference  

What you will do:  

• Work with the Global Brand Communications team to create a paid media strategy that works in sync with earned and owned media to tell a holistic story across the consumer communications journey 
• Collaborate with the Global Marketing team on seasonal briefs that inform the Global Creative team on globally relevant paid media assets 
• Collaborate with regional partners around best practices and industry/consumer insights, standardization of reporting, and represent their paid media needs on behalf of them to global partners to ensure optimal/effective campaigns 

How you will do it:  

• Use a consumer-centric, insight-driven approach, to drive message clarity and effectiveness, global strategies and partnerships, through a deep understanding of the global media landscape, cultural trends, and media consumption 
• Diplomacy and cross-functional collaboration with global and regional partners, in order to establish strong relationships with key stakeholders  
• Work closely with global media agency partner to provide strategic guidance for paid media to regional partners, occasional execution of paid media, high level organic support, industry research, and ensure accurate and timely reporting 

What success looks like:  

• Development of seasonal integrated media strategies and tactics for targeted audience segments 
• Strategic and innovative use of Social Media platform approaches into go to market process  
• Stewardship of global reporting dashboard for KPI assessment and marketing optimization  

Free To Be, Inclusion & Diversity  

As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day. 

Skills for Success 

Years of Related Professional Experience: 8+ years 

Educational Position Requirements:  

A formal education and subsequent undergraduate/graduate degrees are nice to have, but we are most interested in your total experience and professional achievements.  

What we expect you already know:  

• Experience and/or training preferably in youth marketing, fashion, and/or action sports marketing in the digital space. 
• Must have passion for and deep understanding of all things digital, especially social media platforms and mobile. 
• Must be able to plan and optimize digital communications strategy through data insights. 
• Working knowledge of platforms including YouTube, WeChat, Facebook/Instagram, TikTok, Snapchat, and new emerging platforms  

What we will teach you: 

• How to work with a cross-departmental variety of stakeholders to achieve a common goal 
• Partner with VF to establish global consumer minded KPI’s for digital reporting, and works with Brand Communications team globally and regionally on report templates and frameworks 
• How to develop a digital communications strategy that is informed by regional nuances and needs for global consistency and local relevancy  
• VF Guiding Principles: Live with Integrity, Act Courageously, Be Curious, Act with Empathy, and Preserve. 

What’s in it For You 

We’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we’re the total package. Go to MyVFBenefits.com and click on “Looking to Join VF?” to learn more.  

Our Parent Company, VF Corporation 

VF is one of the world’s largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish through our family of iconic outdoor, active and workwear brands. At the heart of our journey lies our company-wide purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It’s the reason we come to work every day. It’s a commitment shared by our global associates across all brands. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at vfc.com 

We just have one question. Are you in?